Meet our Speakers

Martin Lindstrom

Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s “Worlds 100 Most Influential People”

He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.

Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”

His latest book (St. Martin’s Press, New York): SMALL DATA – The Tiny Clues That Uncover Huge Trends, is out February 2016.
Nomination & Award List:

• December 2016: SMALL DATA is recommended in Success magazine’s List of 2016 Books to Make You Successful.
• December 2016: Stacklist features SMALL DATA as a best book for entrepreneurs in 2016
• December 2016: LinkedIn Top Voices 2016 selects Small Data as a Top Voice for 2016
  Martin Lindstrom, the author of the New York Times bestseller “Small Data,” who explores consumer psychology and how subconscious signals influence every decision we make — and how companies use these signals to get ahead
• December 2016: Small Data is a runner-up on Harvey Schachter’s top 10 business books of 2016.
• December 2016: INC magazine selects Small Data as Small Data a top Sales and Marketing book for 2016 on Inc.com.
• December 2016: 800-CEO-READ selects Small Data on their Shortlist for 2016 Business Book Awards.
• October 2016: strategy + business selects Small Data as the best business book of 2016 in marketing.
• March 2016: Small Data made number 9 on the NYT bestseller list.
• February 2016: Small Data hit #1 on Barnes & Nobles.

Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.

He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.

In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.

He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.

David Rowan

Editor-at-large and founding Editor-in-chief of WIRED’s UK edition. He’s taken 120 flights in the past year to investigate the companies and entrepreneurs changing our world, recently spending time with the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Nest, Twitter and countless other disruptive startups from Tel Aviv to Shenzhen.

His recent keynote talks have included events for banks, governments and Fortune 100 companies, and recent stage interviews have ranged from will.i.am to James Murdoch and David Cameron. David has been a columnist for The Times, GQ, Condé Nast Traveller and The Guardian.

At WIRED he has extended the brand into conferences, apps, and a consulting business. He is co-founder of FlowJourneys.com, taking amazing people for weekend adventures in the world’s most extraordinary locations. And he is still searching for the future.

As a speaker, David covers a vast array of topics, from the new rules of business in a mobile-internet age to the future of healthcare and luxury brands; from technology megatrends to creating cultures of innovation in organisations. His particular skill lies in making the rapid advances in technology comprehensible to a wider audience. A superb storyteller, his speeches help businesses comprehend these changes in a way that allows them to turn them to their advantage.

dr Agata Grabowska, Phd

University lecturer (Warsaw University and University of Technology Sydney), senior brand consultant and strategy planner experienced in various categories and industries ranging from financial services to FMCG across EMEA and in Australia.

Over the past 10 years Agata worked for McCann Worldwice as Human Insights Director, leading projects in Warsaw and Manchester for big, global brands such as Coca-Cola and Sabmiller. She then joined the DDB owned brand consultancy CPC until she moved on to the Sydney based The Behavioral Architects. Back in Poland in 2016, she now runs her own butique agency Blink. Spark a Change inspiring clients to embrace new approches and tools in marketing and beyond.

A frequent guest speaker at various events she also runs workshops and seminars and serves as a judge in various marketing contests (i.e. Innovation Award, Eurobest, Young Lions).

Julia Krysztofiak-Szopa

Julia Krysztofiak-Szopa is CEO of Startup Poland. She has 8 years’ experience working with startup community worldwide. She gained most of her experience in the Silicon Valley and Switzerland. She was Program Director at BlackBox.vc accelerator. She is also an entrepreneur and co-founder of Wellfitting, Polish underwear sold globally. She studied philosophy and Artificial Intelligence.

Katarzyna Młynarczyk

Katarzyna Młynarczyk – CEO of Socjomania, Digital Marketing consultant and strategist – professional and enthusiast. Passionate about new technologies, education, service design, service digitalization. Trainer. Speaker. Service Designer. Digital Marketing Institute partner and trainer (Certificated Diploma in Digital Marketing). Over 5000 hours of training. Lecturer at Polish Universities and Academies. Now MBA student in Service Innovation and Design in Helsinki.

So far she has developed and implemented a comprehensive marketing strategies (over 50) for both the SME sector and major brands in the Polish market. Worked in interactive agencies. For over 9 years related with promotion and image building of companies from various sectors helping them to achieve better results. She supports international agencies as a consultant for the product implementation, launching new brands on the Polish market. Currently introducing Service design at workshops and in business strategies.

Now CEO of Socjomania – the biggest social media consulting and training company in Poland, sharing passion for social media (training projects, conducting workshops, social media consulting). In her trainings and strategy portfolio are brands like Turner Broadcasting System (Cartoon Network), HPE, COTY, Lotto – Totalizator Sportowy Sp. z o.o., Orange, Plus, T-mobile, VELUX, IBM, REC Global, Raben Group; public institutions: Ministerstwo Gospodarki, Poczta Polska, BZWBK Leasing, PKP Cargo, Jones Lang LaSalle and many more. She worked with Embassies: Trade Department Israel Embassy in Poland and Canada Embassy (group of diplomats).